-
Global versus local brands The perceptions of consumers in the Netherlands Master Thesis
Maat, S. van de
June 2013 -
Emotion appeals in advertising Shame and guilt appeals in marketing Master Thesis
Kharagjitsing, B.B.D.
June 2013 -
Can gamification improve consumer survey response quality? Master Thesis
Jang, K.A.
June 2013 -
The effects of depletion on calorie estimation Master Thesis
Pols, H.C.J.
June 2013 -
Pronoun use in Dutch advertising A study of the effect of address choice and positioning on advertising effectiveness Master Thesis
Nuijten, G.M.
June 2013 -
Intra-organizational benefits of sponsorship The impact of corporate sports sponsorship activities on employee morale Master Thesis
Vries Araujo, M. de
June 2013 -
Social value orientation on shame and guilt appeals Emotion appeals in advertising Master Thesis
Jong, C.A.M. de
June 2013 -
A yearning for yesterday, in today’s world The use of brand heritage & the moderating effect of nostalgia proneness in advertising contexts Master Thesis
Darkwah, D.A.
June 2013