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Streaming vs. owning: how digitalisation affects consumer attitudes towards products Master Thesis
Finne, M.C.V.
July 2015 -
Fostering customer loyalty through rewards Master Thesis
Osté, F.A.B.
July 2015 -
The effects of self-control and future time-orientation when depleted customers are making healthy vs. unhealthy product choices Master Thesis
Durieux, R.P.B.
June 2015 -
Brand history as marketing tool Master Thesis
Nistelrooij, M.W.H.M. van
June 2015 -
Brand essence: displaying the essence of a brand is there a most suitable technique? Master Thesis
Helmer, M.
June 2015 -
A firm’s customer lifetime value versus its market value Master Thesis
Daams, C.C.T.
June 2015 -
Driving the sales of complementary goods a research into the influence of brand personality on purchase consistency Master Thesis
Yu, Z.
June 2015 -
Connecting consumer power states to brand preferences uncovering the influence of power and its individual differences on consumer preferences for competent versus sophisticated brands Master Thesis
Mehrtens, M.
June 2015