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The influence of new third party assurance seals on online consumer behavior Master Thesis
Huijzer, L.
March 2012 -
How to market an unfamiliar company on Facebook? The moderating effect of brand familiarity on the value of a Facebook page and online word of mouth Master Thesis
Blok, C.M. de
March 2012 -
Event sponsorship: assessing image transfer from sponsor to event can sponsors provide value for the sponsored event through means of their image? Master Thesis
Smith, A.
March 2012 -
Transformational leadership and servant leadership: a subordinate’s perspective effects of leadership style on perceived effectiveness, organisational commitment, need satisfaction and work engagement Master Thesis
Alkema, J.
March 2012 -
H&M with Gisele Bündchen or Karl or Lagerfeld for H&M A case of celebrity endorsement versus celebrity co-branding Master Thesis
Chou, C.N.
March 2012 -
How to design a successful viral marketing campaign Identifying the factors that influence a viral marketing campaign Master Thesis
Vervelde, J.H.
March 2012 -
Cover girl Minority and mainstream evaluations of diverse models in female orientated recruitment advertising Master Thesis
El Haddioui, F.
March 2012 -
The influence of brand heritage in the Dutch cosmetics market Master Thesis
Urbàn, E.G.
March 2012