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The actor & the product: do they have to match? a study into the effectiveness of source congruity in the practice of product placements Master Thesis
Meer, A.M. van der
June 2012 -
Drivers of e-advertising success Online ad characteristics and their effect on ad effectiveness Master Thesis
Graca, N.
June 2012 -
The impact of abstraction of language on companies’ legitimacy after crises An experiment on how consumers perceive the ‘power of words’ Master Thesis
Giesen, A.C.
June 2012 -
Best-practice labeling What sustainable labeling strategies best depict consumer preferences and increase the probability of purchase? Master Thesis
Boer, M. de
June 2012 -
The effect of the presence of quality related visual signals on purchase intentions The case of Bellagio toilets in Costa Rican market Master Thesis
Grynspan, A.I.
June 2012 -
When using nutrition information goes wrong A demonstration of the unit effect in food labels Master Thesis
Grelich, L.C.
June 2012 -
The soul is born old but grows young Targeting the baby boomer generation through the notion of self-perceived age Master Thesis
Veryser, J.
June 2012 -
Consumers’ preference for single versus multifunctional products Master Thesis
Schol, A.H.I.
June 2012