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Uncertainty in dynamic pricing The effects of demand information on consumers’ price fairness perceptions and purchase intentions Master Thesis
Quiatkowsky, H.K.A.
September 2011 -
Word of mouth motives in collective buying business model Case study of Groupon Master Thesis
Papadopoulou, E.
September 2011 -
Construal levels and conspicuous consumption Abstract thinking reduces conspicuous consumption for high compulsive buyers Master Thesis
Apostolova, M.P.
September 2011 -
Can brands survive in the era of private labels? Category specific strategies for national brands to strengthen market position over private labels Master Thesis
Ahmedchik, N.F.
September 2011 -
The social network affects online consumer behaviour What is the impact of Facebook visibility on online consumer purchase intention? Master Thesis
Kuijpers, E.C.A.
September 2011 -
Diversity in teams as a source of creativity and performance Master Thesis
Bakker, A.C.M.
September 2011 -
Consumer reviews on the internet A study on the effect of online review elements on the willingness to buy Master Thesis
Vonk, M.
September 2011 -
Single or multiple athletes in your advertisement The influence on the effectiveness of the advertisement Master Thesis
Hermsen, J.G.P.
September 2011