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The impact of value congruence on employees being able to ‘live the brand’ of an organization Master Thesis
Köhnemann, J.
August 2014 -
Do consumers who suffer from more severe service failures feel more powerless and therefore become less willing to pay for a potentially risky new service? Master Thesis
Luppi, E.
August 2014 -
How to signal quality to consumers The combination of process-related certification seals, brands and price on consumers' perceived quality and purchase intention Master Thesis
Sangalli, L.
August 2014 -
How to communicate corporate social marketing to improve ad liking A Häagen-Dazs case Master Thesis
Sopeña Alvarez, L.
August 2014 -
Signalling unobservable product quality A study into workings of signals in a multiple signal environment Master Thesis
Anbeek, N.
August 2014 -
The importance of customer equity drivers on loyalty intention Comparison among Dutch and Indonesian in the Netherlands and Indonesian in Indonesia Master Thesis
Randi Haecal, R.
August 2014 -
Apples and Androids The effect of brand prototypicality and value-expressive aspects on brand purchase intention Master Thesis
Elshuis, M.E. van
August 2014 -
Emotion appeals on cigarette packages: which graphic warning labels are most effective? fear vs. guilt appeals and gain vs. loss frames Master Thesis
Kloosterman, J.M.
August 2014