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Do consumers who suffer from more severe service failures feel more powerless and therefore become less willing to pay for a potentially risky new service? Master Thesis
Luppi, E.
August 2014 -
How to signal quality to consumers The combination of process-related certification seals, brands and price on consumers' perceived quality and purchase intention Master Thesis
Sangalli, L.
August 2014 -
How to communicate corporate social marketing to improve ad liking A Häagen-Dazs case Master Thesis
Sopeña Alvarez, L.
August 2014 -
Signalling unobservable product quality A study into workings of signals in a multiple signal environment Master Thesis
Anbeek, N.
August 2014 -
The importance of customer equity drivers on loyalty intention Comparison among Dutch and Indonesian in the Netherlands and Indonesian in Indonesia Master Thesis
Randi Haecal, R.
August 2014 -
Increase Sharing on Social Media What is (p)interesting for companies? Master Thesis
Eng, M.A. van der
August 2014 -
The influence of health locus of control on giving versus receiving help among cancer patients Master Thesis
Aspioti, C.
August 2014 -
Ambush marketing: a normalization issue? Explanatory research about the effectiveness of a code of conduct to exclude ambush marketing during sponsored sport events Master Thesis
Doggenaar, K.H.
August 2014