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Brand concepts The effect of stretching the traditional brand positioning Master Thesis
Ruig, C.H.F. de
December 2013 -
The effect of socioeconomic status on the perception of portion sizes Master Thesis
Schrijvers, S.
December 2013 -
Farewell fans welcome world Essence incongruence and social identity threat as drivers of line extension attitudes Master Thesis
Sinttruije, B.I. van
December 2013 -
Who are ‘you’ in your ad? Personal pronouns in Russian advertising language Master Thesis
Smolenskaya, E.B.
December 2013 -
How the past influences the future The effect of nostalgia on intertemporal choice Master Thesis
Verweij, J.C.
December 2013 -
Drinking intentions of young adults The effect of social exclusion on alcohol consumption when drinking with new and existing friends Master Thesis
Kroeze, M.L.C.
December 2013 -
Diversity among the sales force and marketing Impact on the cooperation Master Thesis
Benschop, F.S.
December 2013 -
Setting your product apart Foreign branding in advertising Master Thesis
Karstens, J.K.
December 2013