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Happiness is a virtue Assessing the effects of compensatory consumption on happiness Master Thesis
Gunadi, M.P.
September 2013 -
Attractiveness influencing purchase preference Conspicuous consumption Master Thesis
Vriends, K.C.M.
September 2013 -
Children’s consumption choices An explanatory study on how marketing communications can motivate children to make healthier consumption choices Master Thesis
Hoefs, N.G.M.
September 2013 -
What are the underlying perceptions of Dutch consumers when they are choosing between a global and local brand? Master Thesis
Hoogeveen, M.C.H.
September 2013 -
An investigation of the relation between satisfaction and word-of-mouth to unpack the role of the wheel of emotions Master Thesis
Chong, S.Y.
September 2013 -
Emotions in advice taking Exploring the side of the advisor Master Thesis
Cabré-Verdiell Costabella, N.
July 2013 -
How certification seals and benefit claims influence the purchase intention for products with high information asymmetry Master Thesis
Teichmann, S.
June 2013 -
Brands as catalysts for new product adoption About the relation between perceived brand innovativeness, brand loyalty, and the new product adoption rate in the consumer electronics market Master Thesis
Cuperus, P.H.
June 2013