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When is a brand authentic? A method to find and measure the drivers of brand authenticity Master Thesis
Venè, M.
September 2013 -
Needing versus wanting The effect on consumer price awareness Master Thesis
Kruif, A. de
September 2013 -
The influence of cultural cues on self-categorization in the Hindoestani-Surinamese-Dutch community Master Thesis
Marapin, V.S.
September 2013 -
Feyenoord Rotterdam in de context van de multiculturalisering van de samenleving in Rotterdam-Zuid Master Thesis
Gerla, C.M.
September 2013 -
The role of causal status and coherence in feature weighting An enabler of employees' brand supporting behaviors Master Thesis
Mende, R.H.
September 2013 -
Signaling quality: who will win ‘the battle’? The effect of health certification, puffery and brand category Master Thesis
Kuijvenhoven, Q.M.
September 2013 -
The fit between attributes pictured in promotional leaflets and the perceptions of tourists and tourism managers The case of the Flemish outdoors Master Thesis
Looij, M.
September 2013 -
Certification Factors affecting the trustworthiness of a certification seal Master Thesis
Paulusse, F.J.J.
September 2013