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Country of origin and style of address Master Thesis
Kampourakis, I.A.
June 2015 -
The effect of music in explanimations Master Thesis
Post, F.J.
June 2015 -
The use of brand heritage in hedonic brands Master Thesis
Kuo, X.T.
June 2015 -
Choice substitution: the influence of the number and type of substitutes on out-of-stock reactions Master Thesis
Steenks, L.
June 2015 -
The effect of the familiarity of certification seals on the purchase intention Master Thesis
Fonville, R.F.
May 2015 -
The ‘Photoshop law’ introduction and its impact on a cosmetic brand promise and credibility the case of the cosmetic brand ‘UNE Natural Beauty’ Master Thesis
Bouvier, S.M.F.
May 2015 -
The “Photoshop law” introduction and its impact on a cosmetic brand promise and credibility. The case of the cosmetic brand “UNE Natural Beauty” Master Thesis
Bouvier, sheelagh
May 2015 -
Endorsed branding relationships: the key to successful branding in the FMCG sector? the relevance of corporate credibility, endorser brand appearance and perceived fit in the brand endorsement context Master Thesis
Kroon, N.C.J.
May 2015