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Creation and impact of a mobile application disclosing a food product’s sustainability Master Thesis
Kneis, A.C.I.
September 2013 -
The interaction of advertising and electronic word of mouth on consumers’ attitude Master Thesis
Tomé Pérez, S.
September 2013 -
Being smart and staying sharp the Chinese way Formal and informal Mandarin address in marketing communication Master Thesis
Chen, A.I.
September 2013 -
When a firm’s CSR feels right: about avoidance of the bad and achievement of the good Doing good, by being good, by fitting better? Master Thesis
Zasheva, I.V.
September 2013 -
When CSR feels right: regulatory fit in brand-cause partnerships About avoidance of the band and approaching of the good : an NGO perspective Master Thesis
Oosting, J.J.
September 2013 -
Informative, entertaining and prompting content as drivers of customer engagement on corporate Facebook fan pages Master Thesis
Dimova, R.T.
September 2013 -
Perspectives from a globally integrated market: do Dutch consumers go global or local? A qualitative approach to global and local brand perceptions Master Thesis
Erdem, M.G.
September 2013 -
Motivated by the identity of an organization? A quantitative research to the connection between organizational identification and intrinsic motivation Master Thesis
Verheydt, T.R.
September 2013