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Signaling unobservable product attributes: the effect of signals on purchase intention Master Thesis
Zuiderwijk, L.C.
July 2015 -
Streaming vs. owning: how digitalisation affects consumer attitudes towards products Master Thesis
Finne, M.C.V.
July 2015 -
Motives in buying natural cosmetics Master Thesis
Sturm, S.P.
July 2015 -
Revitalizing brands and encouraging repurchase decisions after product-harm crises via advertising Master Thesis
Yu, T.
July 2015 -
Fostering customer loyalty through rewards Master Thesis
Osté, F.A.B.
July 2015 -
Brand essence: displaying the essence of a brand is there a most suitable technique? Master Thesis
Helmer, M.
June 2015 -
A firm’s customer lifetime value versus its market value Master Thesis
Daams, C.C.T.
June 2015 -
Driving the sales of complementary goods a research into the influence of brand personality on purchase consistency Master Thesis
Yu, Z.
June 2015