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The effects of time restriction and discount level on consumers’ value perception, search and purchase intention A study of Groupon deals Master Thesis
Zhou, S.
June 2013 -
Evenement sponsoring gericht op de uitwisseling van expertise Master Thesis
Letema, M.A.
June 2013 -
How do consumers differ in their perception of local and global brands? A qualitative study Master Thesis
Collot, D.T.
June 2013 -
Extending a brand from the service market into the tangible product market Master Thesis
Hotting, B.
March 2013 -
Goal gradient: pointing in the right direction Manipulating walking speed in a DIY store Master Thesis
Mulder, C.M.
March 2013 -
Emotions in product placements Their influence on brand recall and brand attitude Master Thesis
Zijden, N.A. van der
March 2013 -
The who, how and when of paid search advertising An analysis of the effectiveness of brand familiarity and message characteristics for different stages in the sales funnel and levels of product involvement Master Thesis
Postert, A.S.A.
March 2013 -
The endowment effect The influence of a cooling-off period on the endowment effect Master Thesis
Bommel, J.H.J. van
March 2013