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The psychological effect of creator familiarity on consumers’ product evaluation and consumers’ product demand Master Thesis
Lugtenberg, I.H.M.
September 2012 -
Exploration of the mechanisms and factors influencing consumer preferences for local brands and global brands in product categories with different degrees of local embeddedness Master Thesis
Bella, M.
September 2012 -
The power of influentials in offline word-of-mouth Are you influenced by your friends? Master Thesis
Griffioen, T.H.
September 2012 -
Dirty dancing of luxury and mass The study of influence of collaboration of fashion luxury and mass clothing brands on perceived luxuriousness of the luxury brand Master Thesis
Dudkiewicz, P.W.
September 2012 -
Targeting tomorrows graduates By using the instrumental-symbolic framework Master Thesis
Berkhof, T.
September 2012 -
Premiums for sustainable consumption Using premiums to change consumers’ attitude and intention to compensate for CO2 emissions from flying Master Thesis
Hoeven, J.P. van de
September 2012 -
What signals can do for new brands The effect of certification seal, money back guarantee and health claims on consumer decision making Master Thesis
Sande, G.C. van der
September 2012 -
Signaling quality to consumers: worthwhile or waste of time? the effect of certification seals, warranties and benefit claims on purchase intention Master Thesis
Wesselman, M.J.L.
September 2012