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Deal characteristics as determinants of success of social coupon campaigns Master Thesis
Fischer, A.
August 2014 -
The role of emotion regulation in impulsive buying behavior A field experiment in the supermarket segment Master Thesis
Dekker, I.W.J. den
August 2014 -
Cracking the code of country-specific branding in the cosmetic industry Master Thesis
Boelen, M.
August 2014 -
Consequences of seal removal Investigating the bonding effect of certification seals Master Thesis
Brodtkorb, C.N.
August 2014 -
Sustainable banking Analyzing customers’ switching intentions toward more sustainable banks Master Thesis
Glosemeyer, S.
August 2014 -
The powerful and the powerless Calorie estimation and susceptibility to health halos Master Thesis
Schill, A.C.
August 2014 -
How can companies that claim to behave in a sustainable way convince possibly sceptical consumers to buy their products? Master Thesis
Hes, B.R.
August 2014 -
Building your brand: the effectiveness of content on Facebook and Twitter on CTR Master Thesis
Khalil, S.
August 2014