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The effects of switching between formal and informal address modes in a marketing context Master Thesis
Vechiu, R.M.
September 2013 -
Why consumers do not redeem coupons via daily deals websites Master Thesis
Theuns, C.A.
September 2013 -
Change is the only constant The effect of changing essential brand features on consumers’ evaluation of the brand and the moderating role of brand personality Master Thesis
Matthee, J.V.A.
September 2013 -
Hertog or just football? A study toward identification among football supporters Master Thesis
Lamers, S.J.
September 2013 -
Secret campaigns Psychological drivers of social transmission Master Thesis
Naydenov, D.I.
September 2013 -
Which price works best with a certification seal? What is the effect of price on the relation between a certification seal, the product attitude and purchase intention? Master Thesis
Zuidgeest, R.G.A.
September 2013 -
Self-discrepancies and the effect on compensatory consumption Hedonic or utilitarian product benefits Master Thesis
Slager, G.E.
September 2013 -
Self-congruity and functional congruity The effect on travel behavior to winter sports destinations Master Thesis
Sieters, S.A.
September 2013