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Optimal match between brand personality and tone of voice regarding brand evaluation Master Thesis
Han, Y.
August 2014 -
What makes a brand name ‘good’? The effects of brand name characteristics on product success Master Thesis
Brkić, B.
August 2014 -
Stimulating complaining behavior by boosting state self-esteem in a public transport sector Master Thesis
Post, B.
August 2014 -
Fashion experienced through apps Influence of branded mobile apps on customer engagement Master Thesis
Lasota, K.M.
August 2014 -
Evolution of individual preferences for music genres Master Thesis
Bacher, F.
August 2014 -
When a firm's CSR feels right About avoidance of the bad and achievement of the good Master Thesis
Sahetapy, C.
August 2014 -
Sustainable advertising in the clothing industry A case study for the brand Zara Master Thesis
Slikke, J.K. van der
August 2014 -
The effect of labels on food perceptions Master Thesis
Melching, K.L.J.
August 2014