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Coffee culture: an investigation of the uses of coffee houses Master Thesis
Kaveckaite, K.
September 2015 -
Luxury and sustainability in cosmetics exploring motivations to consume luxury cosmetics with eco-friendly characteristics Master Thesis
Ottavi, E.
September 2015 -
Consequences of machine translated product descriptions for consumer attitudes the moderating effect of involvement Master Thesis
Zenke, F.
September 2015 -
Are branded mobile applications what they promise to be? the effect of branded applications on the brand engagement compared to other communication channels Master Thesis
Polomska, K.
September 2015 -
Why your talents make you a knock out: the effects of female roles in pro-female advertising Master Thesis
Ye, F.
September 2015 -
Rewards in marketing does brand familiarity play an important role in the impact of rewards on customer loyalty? Master Thesis
Schoonbrood, S.A.F.
September 2015 -
Emotion and emotion regulation in decision making an investigation of the impact of emotional intelligence on risk taking behavior Master Thesis
Henne, J.
September 2015 -
From the heart: digital gift-giving and reception cultivating the perceived value of gifts in a digital setting Master Thesis
Rao, D.K.
September 2015