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Does advertising information influence the effectiveness of humoristic ads? Or is being funny enough? Master Thesis
Verhulst, E.C.M.
September 2013 -
Marketing of electric automobiles What drives the acceptance of electric automobiles among European consumers? Master Thesis
Petrov, S.
September 2013 -
Going green How identity influences pro-environmental behaviour Master Thesis
Fuld, G.C.
September 2013 -
Generational differences in ethnic identification, acculturation and consumer behavior among Surinamese Hindustani colonial immigrants Master Thesis
Sahai, S.S.
September 2013 -
Analyzing the relationship between music ownership preferences, personality traits and demographic characteristics An exploratory research Master Thesis
Hoeberichts, N.
September 2013 -
Address practices in advertising Whether, how and why advertisers should make it, but not take it personally Master Thesis
Denys, V.
September 2013 -
Self-congruity and functional congruity The effect on travel behavior to winter sports destinations Master Thesis
Sieters, S.A.
September 2013 -
Competing tensions The consumer identities of ethnic and cultural minority young professionals Master Thesis
Vlies, N. van der
September 2013