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Leveraging sponsoring relationships in corporate advertisements Investigating the effect of the type of sponsored entity : a case study on Delta Lloyd’s sponsoring relationships with water sports Master Thesis
Keijzer, N.M.F.
December 2013 -
Setting your product apart Foreign branding in advertising Master Thesis
Karstens, J.K.
December 2013 -
Red Bull or death bull? The effects on consumers’ attitudes towards a brand due to a fatal outcome in or due adrenaline marketing Master Thesis
Koopman, C.M.
December 2013 -
Healthy mayonnaise. Too good to be true? The influence of quality signals on consumer decision making Master Thesis
Twist, J. van
December 2013 -
Drivers of word-of-mouth effectiveness Tie strength, homophily and credibility of the source Master Thesis
Avramova, D.A.
December 2013 -
Drinking intentions of young adults The effect of social exclusion on alcohol consumption when drinking with new and existing friends Master Thesis
Kroeze, M.L.C.
December 2013 -
Who are ‘you’ in your ad? Personal pronouns in Russian advertising language Master Thesis
Smolenskaya, E.B.
December 2013 -
Diversity among the sales force and marketing Impact on the cooperation Master Thesis
Benschop, F.S.
December 2013