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Marketing Management

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  • How to communicate sustainable personal care products on mobile apps? Master Thesis

    Kaferinova, D.B.

    March 2014
  • How does cultural difference influence or get influenced by ambush marketing? Master Thesis

    Lee, J.H.

    March 2014
  • Men on diet An investigation into men’s relationship with dieting Master Thesis

    Impens, K.M.A.

    March 2014
  • Contagion effect The effect of contagion on second-hand fashion Master Thesis

    Hardjoprajitno, A.K.S.

    March 2014
  • The image of sustainable tourism A tourism motivational perspective Master Thesis

    Zwier, L.H.

    March 2014
  • A mobile application for sale Examination of the effects of pricing model characteristics on the intention to download a mobile application Master Thesis

    Dongen, A.P.M.J. van

    March 2014
  • Gamification a better way to turn your customers into loyal fans? Master Thesis

    Schuller, B.L.

    March 2014
  • Optimizing the effectiveness of smartphone apps in retail How can retailers optimize their smartphone apps in order to enhance brand engagement among mobile consumers? Master Thesis

    Zevenbergen, R.

    March 2014
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