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Customer service on social media: webcare In what situation do people prefer webcare as channel for customer service? Master Thesis
Barendrecht, D.A.
July 2014 -
User generated content: online reviews The impact of online reviews and ratings on movie sales Master Thesis
Cao, Y.
July 2014 -
Keeping up appearances Why do consumers buy counterfeit luxury goods? Master Thesis
Verbeek, C.K.
July 2014 -
Sport sponsorship and football rivalry Master Thesis
Bakker, R.
July 2014 -
The impact of mobile web banners' presentation on advertisements' recall Master Thesis
Skartoulis, M.
July 2014 -
Does competition within blog categories have an effect on the amount of outbound links and the share of outbound links to competitor blogs? Master Thesis
Lingen, J.
July 2014 -
The effect of past and future intelligence threats on compensatory strategies over time Master Thesis
Tragut, L.S.
July 2014 -
Viral marketing: what drives sharing behavior? Master Thesis
Kasbergen, D.
July 2014