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Not always a good deal What factors influence social coupons non-redemption Master Thesis
Pakalniskyte, K.
December 2013 -
Global or local brands? A study on German women Master Thesis
Spieker, N.
November 2013 -
The role and impact of sponsorship awareness within sport event sponsorships The case of Ford's UEFA Champions League sponsorship Master Thesis
Groen, R.L.
November 2013 -
Sustainable marketing Motives & framing of sustainable food Master Thesis
Buurman, M.A.
September 2013 -
Brands with societal purposes A comparison of consumer responses between developed and emerging markets Master Thesis
Vacari, A.
September 2013 -
Visualization in marketing The effects of package transparency on perceived quality of fresh produce Master Thesis
Abdoulina, P.R.
September 2013 -
Dutch society on professional cycling An assessment of attitudes and fandom towards professional cycling Master Thesis
Lezer, S.
September 2013 -
What is the relative effectiveness of cues of corporate social responsibility, in influencing purchase intention, for global versus local companies? An exploration of the coffee market Master Thesis
Gaag, A.V. van der
September 2013