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To like or not to like: the effect on brand loyalty whether liking a brand community on Facebook increases brand loyalty, a case of Samsung Mobile Master Thesis
Niamat, Z.Z.
March 2012 -
Contemporizing the authentic brand Adding a new feature by means of causation Master Thesis
Verbeek, R.B.
March 2012 -
Luxury for the masses The effect of masstige on luxury brand evaluations in the fashion industry Master Thesis
Richardson, C.Z.
March 2012 -
Emotionally giving A study on the influence of specific emotions on the gift giving decision Master Thesis
Gkotsopoulou, K.G.
March 2012 -
Giving in your own interest? The influence of social value orientation on gift-purchasing behavior Master Thesis
Haaster, A.E.M. van
March 2012 -
Investigating differences between free gifts and free samples and the role of timing Master Thesis
Toelaram, S.
March 2012 -
What are important signals in consumer decision making How health claims, price and certification seals are valued in a grocery store Master Thesis
Wolfshaar, F.H. van de
March 2012 -
Self-gifts Understanding buying behavior and implications for marketing management Master Thesis
Djavakhadze, N.
March 2012