-
Preference reversals in luxury: do context effects occur in the industry of luxury goods? Master Thesis
Ens, M.A.
July 2015 -
An examination of generation Y's fashion clothing disposal behavior and the factors influencing it Master Thesis
Lamnek, M.
July 2015 -
How to construct corporate sustainability messages in such a way that consumers engage on Facebook electronic word of mouth? Master Thesis
Jarufe Montagne, C.
July 2015 -
Understanding teenagers by using brands in the construction of identities and the role of social media Master Thesis
Onings, M.L.A.
July 2015 -
What drives customers’ perceived credibility of an online review? the main effect of review valence Master Thesis
Riske, J.
July 2015 -
Sharing is caring: a study analysing reciprocal and unilateral review types on the valence of eWOM Master Thesis
Naumann, J.L.
July 2015 -
User innovation: the effect of social network structures of lead user groups on the quality of user innovation product designs Master Thesis
Bout, J.A.M.
July 2015 -
Enhancing the position of the sponsor-seeker getting insight in the image factors important to firms Master Thesis
Kamp, M. van der
July 2015