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Candy Crush Saga: let’s p(l)ay! Master Thesis
Manolova, V.A.
July 2015 -
Substitution decisions during stock-outs considering a product's hedonic nature & stock-out announcements Master Thesis
Liolios, T.
July 2015 -
When heritage lets you down: how growth and industry turbulence impact a heritage brand’s credibility Master Thesis
Plas, D.L. van der
July 2015 -
The differential impact of self discrepancies on compensatory consumption Master Thesis
Berrens, T.
July 2015 -
Introducing a diverse brand extension by staying true to the brand’s authentic core Master Thesis
Spies, L.
July 2015 -
Brand personality: an important factor in determining how to reward your consumers Master Thesis
Brouwer, C.M.A.A.
July 2015 -
Can a brand's heritage turn into a liability when extending to a very different product category? Master Thesis
Piotrowska, A.
July 2015 -
Improving consumer self-control consciously counteracting subconscious influences Master Thesis
Rakel, L.
July 2015