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The differential impact of self discrepancies on compensatory consumption Master Thesis
Berrens, T.
July 2015 -
Introducing a diverse brand extension by staying true to the brand’s authentic core Master Thesis
Spies, L.
July 2015 -
Brand personality: an important factor in determining how to reward your consumers Master Thesis
Brouwer, C.M.A.A.
July 2015 -
Can a brand's heritage turn into a liability when extending to a very different product category? Master Thesis
Piotrowska, A.
July 2015 -
Improving consumer self-control consciously counteracting subconscious influences Master Thesis
Rakel, L.
July 2015 -
Compensatory consumption: the influence of implicit self-theories and product benefits on the response to personal threats Master Thesis
Verpals, C.C.
July 2015 -
Increasing the usage rate of carsharing what factors influence non-users’ attitudes and intentions to use carsharing? Master Thesis
Clausing, S.
July 2015 -
Analysis of customer engagement on brands’ instagram account Master Thesis
Susilo, D.L.
July 2015