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Certification bottlenecks are the level of involvement, level of attention and regulatory focus causing the different results of the effectiveness of a certification seal? Master Thesis
Veger, S.B.W.
July 2015 -
The perceived innovativeness of heritage brands Master Thesis
Verwaal, M.
July 2015 -
Who do you recommend?: the influence of review source, price level and consumption situation on review adoption Master Thesis
Weghöft, M.
July 2015 -
The effect of website language (setting) on perceived control, website usability and attitude towards the website Master Thesis
Zomeren, J. van
July 2015 -
Product placement in movie trailers: good for the brand and the movie? Master Thesis
Flores Minuesa, J.
July 2015 -
Uncovering the role of perceived quality and product type on choice substitution Master Thesis
Mast, K.
July 2015 -
The fit between address pronouns and brand personalities Master Thesis
Geer, E.C. van der
July 2015 -
Consumers' attitudes towards unfamiliar language advertising Master Thesis
Kuik, G.A.S. van
July 2015