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Introducing innovative products: generating positive market value? Master Thesis
Crijnen, D.R.S.
April 2014 -
Evaluating the branding strategy by Rotterdam Marketing An analysis whether the images of two sporting events transfer into Rotterdam’s perceived brand image Master Thesis
Boekestijn, M.
March 2014 -
The impact of social exclusion on compulsive buying Master Thesis
Verheij, D.L.
March 2014 -
The role of perceived risk in signaling quality A study on certification seals and benefit claims Master Thesis
Tran, J.Q.T.
March 2014 -
Price, seals and health claims: a striking combination? The influence of product signals on perceived conscientiousness, brand trust, perceived quality and purchase intention Master Thesis
Smal, P.J.
March 2014 -
Are there guidelines for selecting the right gift? A closer look into the perceived fairness, joy and satisfaction generated by tangible and intangible gifts Master Thesis
Leeuwen, E.H. van
March 2014 -
The placebo effect How do store images influence consumers’ actual product quality under consideration of their level of product familiarity? Master Thesis
Meer, C.N. von
March 2014 -
Optimizing the effectiveness of smartphone apps in retail How can retailers optimize their smartphone apps in order to enhance brand engagement among mobile consumers? Master Thesis
Zevenbergen, R.
March 2014