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The effect of different rewards on brand loyalty Master Thesis
Bergh, M. van den
July 2015 -
The effects of predication, celebrity endorsement and price on consumer’s perception of quality for a new brand Master Thesis
Buuron, R.F.J.L.
July 2015 -
The prototype effect: a psychological theory applied how prototypicality affects brand equity in the jeans industry Master Thesis
Doubara, C.
July 2015 -
Smartphone users’ preferences: what is the role of personalization and share-ability as mobile application attributes? Master Thesis
Kaimakis, K.
July 2015 -
When a firm’s CSR feels right: about a brand and cause prevention and promotion focus Master Thesis
Kamerling, I.C.
July 2015 -
Social marketing effectiveness in preventing child abuse Master Thesis
Lelashvili, N.
July 2015 -
The effect of self-construal and social group on donating behavior Master Thesis
Smalbil, B.A.
July 2015 -
How the font can change your beliefs Master Thesis
Danaj, S.
July 2015