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Price promotions via Groupon Drivers of customer satisfaction with Groupon deals Master Thesis
Kulling, N.
March 2013 -
Conspicuous consumption Perceptions of competence and warmth for female conspicuous consumers Master Thesis
Manahilova, L.
March 2013 -
Personal disposition When equality and inequality can both increase conspicuous consumption Master Thesis
Thijsse, K.
March 2013 -
Safeguarding brand authenticity from insufficient brand stewardship A framework for responding to external market pressures without compromising brand authenticity Master Thesis
Arshad, T.A.
March 2013 -
Gift-giving and consumer need for uniqueness A study on the signalling of ones unique personality through gift-giving Master Thesis
Poortman, S.
March 2013 -
Consumer attitude towards mobile location based coupons Consumers’ likeliness to redeem mobile location based coupons Master Thesis
Ophoff, H.N.
March 2013 -
The impact of co-branded new product introductions on firms’ stock returns A quantitative research on how co-branded new product introductions affect firms’ stock returns Master Thesis
Zhou, C.
March 2013 -
The effectiveness of promotional tools on consumer preferences A comparative study of free gifts and sweepstakes : consumer perceived preferences for free gifts and sweepstakes based on premium value awareness and consumer income in a purchase setting Master Thesis
Kleinrouweler, B.J.S.
March 2013