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Online consumer reviews and affiliate marketing Uncovering determinants of credibility in reviews written by affiliates Master Thesis
Zorn-Aguirre, H.L.F.
August 2014 -
Geographic targeting and effectiveness of mobile campaigns A study on location sensitive mobile coupons Master Thesis
Papadakis, D.
August 2014 -
Promotional strategies for merchants of online daily deals to embrace consumer loyalty an experiment on the role of social influence Master Thesis
Staaij, W. van der
August 2014 -
Crowdfunding in sport What are the attitudes towards, and motives for, crowdfunding in the Dutch sport sector? Master Thesis
Post, E.
July 2014 -
Framing the message A quantitative study on the effectiveness of framing in cause related marketing Master Thesis
Meyer, G.I.C.
July 2014 -
The effects of masculine and feminine brand name characteristics of gender typed product categories on product success Sex, sound and symbolism Master Thesis
Adrichem, M.P.J. van
July 2014 -
An insider’s perspective: a multilevel analysis on corporate brand re-positioning Philips Innovation & you Master Thesis
Leeflang, L.J.
July 2014 -
Certification seals The effects of using a number of certification seals on the consumers’ purchase intention Master Thesis
Swinkels, E.R.J.M.
July 2014