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Impact of product designer profiles on product evaluation and behavioural intentions Master Thesis
Vogelsberger, E.M.
June 2013 -
Picture perfect The influence of attributes visualised in a picture and their impact on the consumers’ perception of destination image Master Thesis
Put, M. van der
June 2013 -
Product placement a hybrid message? The effectiveness of disclosed paid versus unpaid product placement Master Thesis
Boelen, M.G.G.
June 2013 -
The influence of language How age influence the interpretation of a type of communication differently when different pronouns are being used Master Thesis
Rooijmans, J.M.
June 2013 -
Best defense is a good offense An assessment of the impact of ambush marketing within the corporate arena Master Thesis
Polak, V.S.G.M.
June 2013 -
Charity (brand) personality The relation between charity personality and type of donors, in the nature & environment segment Master Thesis
Hilbrands, T.J.S.
June 2013 -
The success of an ethical brand after an acquirement What makes an ethical brand survive? Master Thesis
Mehdia Shireen Talib
June 2013 -
The effects of CSR advertising from consumer attitude to purchase intention Master Thesis
Le Thuaut, F.P.B.
June 2013