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The impact of brand excitement on impulse purchasing Master Thesis
Nowakowski, M.S.
September 2011 -
Extending the Red Bull brand Influence of brand extensions on brand image Master Thesis
Petronis, V.
September 2011 -
The stimulating language of emotion The effect of first or second language and promotion or prevention stimuli on emotional reactions Master Thesis
Beek, M.N.G. van
September 2011 -
An investigation of the most important front-of-pack nutrition labelling formats: the effects on consumer behaviour and public health Master Thesis
Diepen, J. van
September 2011 -
The effects of private label brand renaming Master Thesis
Harb Sanchez, A.T.
September 2011 -
Hospital choice Market driven health care & consumer behavior Master Thesis
Oranje, J.W.M.
September 2011 -
Sales promotions: the use of gifts as a promotional offer how managers could create brand loyalty with consumers when using gifts as a promotional offer Master Thesis
Hartog, V.B.
September 2011 -
Local versus global brand advertising An investigation into the influence of consumer culture, brand and language on consumer attitude towards brand advertising Master Thesis
Langedijk, S.C.A.M.
September 2011