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The goal gradient effect in action Manipulating customers’ walking speed in the retail environment Master Thesis
Porth, P.
December 2011 -
The role of logos during incidental consumer brand encounters on brand choice Master Thesis
Godvliet, B.M.P.
December 2011 -
Tweak your tweets Tweet attributes that increase tweeters’ likeliness to produce E-WOM on Twitter Master Thesis
Schouls, A.J.
December 2011 -
What’s up in app stores? Social influences and other factors driving choices for apps Master Thesis
Ros Y Hildebrand, A.J.
December 2011 -
How do consumers gather product information in the digital age? Master Thesis
Maas, S.
December 2011 -
Adult entertainment industry What influences desire for consumption? Master Thesis
Vleij, C.E.
December 2011 -
The effect of intrinsic stimulation and rewarding on collectors’ motivation and performance A field study among collectors of The Red Cross, district The Hague Master Thesis
Hordijk, H.A.D.
December 2011 -
Free gift or price discount? The effectiveness of sales promotions in service industries Master Thesis
Verseveld, S.W. van
December 2011