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The Impact of Acquirer Characteristics on Consumers: How the Product Portfolio Diversification impacts Consumers’ Attitude towards the Acquired Brand Master Thesis
Brunhuber, Maria
July 2017 -
"This App is So Me": The Influence of Identity and Social Sharing on Young Adults’ Mobile App Preference and Willingness to Pay Master Thesis
Bergoč, Nina
July 2017 -
From Company Focus to Customer Focus: Customer Preference in the Confectionery Business during the Pre-Purchase Stage Master Thesis
Hoorn, Fiona
July 2017 -
Predicting and enhancing the intention to adopt pro-environmental regulations Master Thesis
Tkalecz, Lisette
July 2017 -
The Role of Emotion Regulation in Compulsive Online Buying Master Thesis
Belz, Kristina
July 2017 -
Perceptions of privacy online by young adult Millennials Master Thesis
Fidlerová, Denisa
July 2017 -
Resist That Chocolate Bar: Can Goal Setting Save You From Temptation? Master Thesis
Tiefengraber, Sara
July 2017 -
The gift of Birthdays: the effects of impulsive buying tendency and budget categorization on consumer spending for birthday gifts Master Thesis
Mirpuri, Jasmin
July 2017