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How to address bilingual markets Bilingual advertisement in a bilingual environment Master Thesis
Tinkhauser, G.
August 2014 -
For what it’s worth: determining the success of conspicuous consumption Perceived competence and warmth of conspicuous consumers Master Thesis
Offermanns, J.
August 2014 -
Driving product success through phonetic symbolism and brand name meaningfulness Master Thesis
Savenije, M.
August 2014 -
Sounds right Market share effects of phonetic symbolism across product dimensions Master Thesis
Kosztolányi, M.
August 2014 -
The influence of brand post characteristics and brand perception on the drivers of brand post popularity Master Thesis
Kruijff, M. de
August 2014 -
The effects of the number of food items on portion size perception Master Thesis
Hidalgo, I.
August 2014 -
Love me tender, love me sweet, never let me go: product line extension and brand authenticity the case of Durex Master Thesis
Winterscheidt, M.C.
August 2014 -
Self-control in everyday life How simple pleasures and small annoyances relate to ego-depletion and self-control failure Master Thesis
Huibregtse, Y.
August 2014