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Customers and brands Falling in and out of love Master Thesis
Simeonska, P.V.
December 2011 -
The effect of statements disclosing the persuasive intent of brand placement through the awareness of persuasive intent on the attitudes towards brand, feature, and brand placement Master Thesis
Kop, W.J.
December 2011 -
Others’ morality – a standard or an excuse? How the unbalanced moral self and others’ morality influence green consumer behavior Master Thesis
Todorova, V.
December 2011 -
What to sub? The impact of subtitling and language associations on the consumer’s responses toward standardized commercials Master Thesis
Kirkoryan, E.
December 2011 -
Web usability and web traffic in consumer brands’ web sites Master Thesis
Vermorel, A.
December 2011 -
The interaction effect between repeated varied ad executions and humor Master Thesis
Steenbergen, W.J.E.
December 2011 -
How do brand names influence brand perceptions The role of case and abbreviations Master Thesis
Jong, D.M.C. 't
December 2011 -
Brand communications in people’s second language The effects of using technical language Master Thesis
Verheijen, J.L.M.
December 2011