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Personal care products Premium-based promotional offers Master Thesis
Bellou, V.
September 2011 -
To thine own self be true: creating the impression of sincerity trough packaging the case of ‘Haagse Hopjes Cake’ Master Thesis
Wiegant, M.P.G.
September 2011 -
Influence of online social networks on consumer behaviour Social media and its’ influence on the consumer decision making process Master Thesis
Atten, R.A. van
September 2011 -
Extreme makeover?! A consumer learning perspective on brand repositioning success Master Thesis
Sowa, J.
September 2011 -
Keeping it real The effect of removing central brand features on the antecedents of customer-based brand equity and the moderating role of brand personality Master Thesis
Stoyanov, A.
September 2011 -
Brand and category variation in long-term marketing strategy impact on brand performance Why soft drinks and detergent need a different marketing mix Master Thesis
Huebner, C.
September 2011 -
What information sources influence consumers in their choice of a smartphone? Decision making process and purchase intention Master Thesis
Voorneman, M.L.G.
September 2011 -
Social influence on consumer innovativeness From traditional to digital television viewing Master Thesis
Klaver, O.C.
September 2011