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Advantages of strong brands on customer reach and customer engagement on social media marketing Master Thesis
Caixeta Menezes, R.
September 2013 -
Demystifying the importance of fit An investigation of the effectiveness of product-premium congruency in marketing promotions involving free premiums Master Thesis
Streng, R.C.
September 2013 -
The place of origin as the be all and end all of consumer products? How the country of origin serves as a quality indicator alongside certification seals and benefit claims Master Thesis
Kowalewski, K.S.
September 2013 -
Sending the right signal to the customer The effect of certification seals and benefit claims on purchase intention Master Thesis
Volnistova, A.
September 2013 -
September 2013
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What are the influences of certification seals, price and private labeling on the perceived product quality and how will these influence the consumers’ purchase intention? Master Thesis
Hermans, R.
September 2013 -
Fair-trade certification seals: do they work? The effect of fair-trade claims and the level of familiarity of certification seals on consumers’ purchase intention, quality perception and fairness perception Master Thesis
Bosman, H.
September 2013 -
Certification seals: do they work? The influences of certification seals, price and claims on products Master Thesis
Wessels, R.
September 2013