-
Conspicuous consumption Perceptions of competence and warmth for female conspicuous consumers Master Thesis
Manahilova, L.
March 2013 -
Examination into the determinants that influence students' intention to buy organic personal care products Master Thesis
Bataga, C.S.
March 2013 -
The impact of co-branded new product introductions on firms’ stock returns A quantitative research on how co-branded new product introductions affect firms’ stock returns Master Thesis
Zhou, C.
March 2013 -
The effectiveness of promotional tools on consumer preferences A comparative study of free gifts and sweepstakes : consumer perceived preferences for free gifts and sweepstakes based on premium value awareness and consumer income in a purchase setting Master Thesis
Kleinrouweler, B.J.S.
March 2013 -
Beyond retail therapy The effect of sadness on conspicuous consumption Master Thesis
Duivenvoorden, T.J.G.
March 2013 -
Mobile consumers and mobile applications Using mobile applications for brand engagement Master Thesis
Vromen, J.
March 2013 -
It’s just getting better and better! Product line history affects evaluations Master Thesis
Gelder, P. van
March 2013 -
Biculturals’ responses Ads with incongruent culture cues and spokespersons Master Thesis
Cheung, K.M.
March 2013