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Emotions in advice taking Exploring the side of the advisor Master Thesis
Cabré-Verdiell Costabella, N.
July 2013 -
How certification seals and benefit claims influence the purchase intention for products with high information asymmetry Master Thesis
Teichmann, S.
June 2013 -
Brands as catalysts for new product adoption About the relation between perceived brand innovativeness, brand loyalty, and the new product adoption rate in the consumer electronics market Master Thesis
Cuperus, P.H.
June 2013 -
Product placement a hybrid message? The effectiveness of disclosed paid versus unpaid product placement Master Thesis
Boelen, M.G.G.
June 2013 -
The influence of language How age influence the interpretation of a type of communication differently when different pronouns are being used Master Thesis
Rooijmans, J.M.
June 2013 -
Best defense is a good offense An assessment of the impact of ambush marketing within the corporate arena Master Thesis
Polak, V.S.G.M.
June 2013 -
Charity (brand) personality The relation between charity personality and type of donors, in the nature & environment segment Master Thesis
Hilbrands, T.J.S.
June 2013 -
The success of an ethical brand after an acquirement What makes an ethical brand survive? Master Thesis
Mehdia Shireen Talib
June 2013