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Are there gender-specific differences in restoring a lack of power by choosing luxury products for women in business and for men in the mating context? Master Thesis
Bekele, D.
September 2014 -
Classification of brand related comments on YouTube Master Thesis
Noussa, I.I.
September 2014 -
The effectiveness of substitutes Master Thesis
Heimes, A.
September 2014 -
Electronic word-of-mouth on Facebook Why do consumers check-in at businesses? Master Thesis
Mihaylova, M.P.
September 2014 -
Brand stretching: the effects of consecutive brand extension Master Thesis
Diamantis, G.
September 2014 -
What are your employees promoting? Managing consistency in marketing communications through alignment of organisational identity and core company values Master Thesis
Veselinova, G.P.
September 2014 -
Online word of mouth in the movie industry Master Thesis
Stribos, P.F.
August 2014 -
‘Mobile coupons’ as saviour of department stores The subprise case : the effect of consumer engaging online discount coupons on consumer's offline shopping intentions Master Thesis
Rewinkel, M.B.A.
August 2014