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Groupon customers’ expenditures Master Thesis
Smeets, Y.C.J.
September 2012 -
How creator familiarization influences consumers’ product valuation Implications of 'trust’, ‘likeability’, ‘sensory experience’ and a ‘personal touch’ Master Thesis
Sibma, S.H.A.E.
September 2012 -
The psychological effect of creator familiarity on consumers’ product evaluation and consumers’ product demand Master Thesis
Lugtenberg, I.H.M.
September 2012 -
Exploration of the mechanisms and factors influencing consumer preferences for local brands and global brands in product categories with different degrees of local embeddedness Master Thesis
Bella, M.
September 2012 -
The power of influentials in offline word-of-mouth Are you influenced by your friends? Master Thesis
Griffioen, T.H.
September 2012 -
Predicting success with Twitter An empirical study analysing the power of tweets to predict game success prior to release Master Thesis
Pieper, C.M.
September 2012 -
Dirty dancing of luxury and mass The study of influence of collaboration of fashion luxury and mass clothing brands on perceived luxuriousness of the luxury brand Master Thesis
Dudkiewicz, P.W.
September 2012 -
Targeting tomorrows graduates By using the instrumental-symbolic framework Master Thesis
Berkhof, T.
September 2012