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Goal gradient: pointing in the right direction Manipulating walking speed in a DIY store Master Thesis
Mulder, C.M.
March 2013 -
Emotions in product placements Their influence on brand recall and brand attitude Master Thesis
Zijden, N.A. van der
March 2013 -
Price promotions via Groupon Drivers of customer satisfaction with Groupon deals Master Thesis
Kulling, N.
March 2013 -
The endowment effect The influence of a cooling-off period on the endowment effect Master Thesis
Bommel, J.H.J. van
March 2013 -
Personal disposition When equality and inequality can both increase conspicuous consumption Master Thesis
Thijsse, K.
March 2013 -
Safeguarding brand authenticity from insufficient brand stewardship A framework for responding to external market pressures without compromising brand authenticity Master Thesis
Arshad, T.A.
March 2013 -
Gift-giving and consumer need for uniqueness A study on the signalling of ones unique personality through gift-giving Master Thesis
Poortman, S.
March 2013 -
Consumer attitude towards mobile location based coupons Consumers’ likeliness to redeem mobile location based coupons Master Thesis
Ophoff, H.N.
March 2013