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Mobile paid search advertising An analysis of descriptive content ads vs. commercial content ads Master Thesis
Schipani, D.
July 2014 -
Positive shame stuck between shame and pride? Positive shame consumer experiences Master Thesis
Benterbusch, K.
July 2014 -
The effect of the benefits advertised on a Facebook ad and the impact of the message appeal on users’ click-behaviour Master Thesis
Miliopoulou, A.
July 2014 -
All in for your heart Cause-related marketing with application to Adidas Master Thesis
Hrkal, J.
July 2014 -
The influence of marketing on consumer behaviour of Greeks aged 45 years old and over through social media Master Thesis
Katsampidis, G.
July 2014 -
Viral marketing: what drives sharing behavior? Master Thesis
Kasbergen, D.
July 2014 -
Who you see is what you get The role of relationship closeness on a brands’ performance Master Thesis
Steur, M.
July 2014 -
The effect of brand visibility on consumer decision making at the point of purchase Master Thesis
Hasselman, R.A.
July 2014