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Address practices in advertising Whether, how and why advertisers should make it, but not take it personally Master Thesis
Denys, V.
September 2013 -
Going green How identity influences pro-environmental behaviour Master Thesis
Fuld, G.C.
September 2013 -
Marketing of electric automobiles What drives the acceptance of electric automobiles among European consumers? Master Thesis
Petrov, S.
September 2013 -
Does advertising information influence the effectiveness of humoristic ads? Or is being funny enough? Master Thesis
Verhulst, E.C.M.
September 2013 -
Brands with societal purposes Investigating the relationship between brand engagement and consumers' willingness to purchase Master Thesis
Jaramillo Restrepo, C.
September 2013 -
Optimizing the synergy between paid- and organic results in Google How content overlap can influence total clicks Master Thesis
Bruin, M. de
September 2013 -
Attitudes and motives towards sustainable clothing and ‘Lease a Jeans’ Sustainable marketing in the clothing industry Master Thesis
Beukema, J.M.
September 2013 -
The impact of social influence on e-commerce adoption A comparative analysis of the effectiveness of social media communication strategies in emerging markets Master Thesis
Holder, L.P.
September 2013