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Familiarity breeds liking 2.0 The effect of designer familiarity on product liking Master Thesis
Woloszczak, M.C.
December 2012 -
Advertising to Dutch bilinguals The effectiveness of the English language used in different product advertisements Master Thesis
Scheepers, A.H.J.M.
December 2012 -
Cultural identity and advertising response An examination of the bicultural consumer Master Thesis
Hachioui, N. el
December 2012 -
The battle between the old and the new A comparative analysis of the effectiveness of traditional and social media as well as traditional and electronic retail channels in the product launch context Master Thesis
Kaesemann, L.
December 2012 -
Brand essence: how no good can come from changing a brand’s essential features A study on IKEA’s brand essence and the effects of adjustments in this Master Thesis
Mars, J.I.
December 2012 -
Ethnicity and conspicuous consumption An experimental investigation Master Thesis
Mekaiel, S.L.J.
December 2012 -
Height and decision making Do taller people make more self-assertive choices? Master Thesis
Wijnen, J.M.M.
December 2012 -
Consumer motivations for online music streaming A behavioral model Master Thesis
Jel, B.S. de
December 2012