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Effectiveness of comparative advertising in eastern Europe Master Thesis
Bozhkov, D.E.
December 2011 -
Putting Justin Bieber to the test: is his brand truly iconic? a look into the central and iconic features of a superstar brand Master Thesis
Hoekema, S.J.
December 2011 -
The brand hopper: what makes him hop and what makes him stop? the influence of emotional attachment and competitors’ offerings on brand switching behaviour Master Thesis
Fissendjidis, M.
December 2011 -
Reaping the benefits of the social revolution Motivators behind spreading the word Master Thesis
Kemp, W.
December 2011 -
Corporate social responsibility and consumer behavior The moderating effect of brand personality Master Thesis
Ripping, F.
December 2011 -
How emotions influence advice-giving Master Thesis
Zwinkels, M.M.
December 2011 -
Enrolment in loyalty platforms The influence of regulatory focus on people’s enrolment intentions Master Thesis
Wong-Lun-Hing, L.R.
December 2011 -
Premium-based promotions through the eyes of the consumers Master Thesis
Oduber, J.S.
December 2011